Jordan's geographical results unique position in their choice of car development experts, the project includes the graphics. Experts are also developments in neighboring countries involved in and the Internet was very helpful in achieving those involved in these two areas contact between them and the possible sharing of development tools. The development of graphic design will also be decided, supported by annual conferences and exhibitions in Jordan and elsewhere in the Arab world.
The academic specialists and professional basis for the development of graphics through the establishment of local educational institutions. Institutions, scientists, teachers, and graphic design to meet these in a programmer with professional designers and discuss the nature of the business market and especially the needs of the labor market.
The practical training will be the basis of graphics> Design to which students' academic skills and creativity are built. Working in a design office as learning to be the most important and effective tool for measuring the level of academia. There is also an indication of the effectiveness of teachers in a generation of students are able to address the academic ethos and the needs of the profession. This training provides students the opportunity to shine and developtheir skills, to work alongside established operators. Today graphic design tools rely on information technology for the production of views of scientific developments. This view requires an understanding of theory and scientific visualization tools available, which in turn uses the expertise of graphic designers.
In this article I will focus on discussion of the graphic design profession and its development through itsEarly development. I will write the positive and negative aspects of this development and how they related to market changes and the market size and labor force. I will look at various scientific concepts, and a prerequisite for graduate graphic designer.
In this paper I draw on my experience working in Jordan from 1987 to MIDAS-operation and my duties in education of students at Yarmouk University and the Polytechnic, which I hadannexed since 1999. This document addresses many issues and is aimed to explore the areas of improving the academic and professional graphics.
The initial phase of graphic design and technical history in Jordan
graphic design industry developed, in addition to printing and information technology. The press was in Jordan in 1940 by people who learned the trade had brought to other countries. Jordanchanges in pressure was similar in other countries. The press began with forms in wood, zinc plates and then printing and other printing equipment, symbols and shapes. It 'was the technology that limited the scope for the production of new projects. The product range has been printed by newspapers, maps and limited hospitalization. The press started mainly in black and white, and was developed to stereotypes by photo printers have been able to doprinted in color. Typolography, or increased pressure was the main method and is still used today. Offset improves the quality of production, provision of improvements in color and image reproduction. while the role of graphic artist has been developed around the preparation and then the mounting plate and film ready for mock-up for printing (prepress); this context referred to the professionalism of the technical group for preparation of filmsfor images and words. Pre was considered the most important process in producing the final printed product. This process was performed limited to pre-service center, which was at a single institution until 1987. This center has the capacity and technology to meet a number of techniques, where he was an artistic touch.
In the late sixties, the designers were not graphic, but had learned the techniques of collage andCalligraphy. They were able to imitate foreign models, and in some cases they played. Their work initially ranged from greetings cards, business cards, social stationary, letterhead and envelopes, then progressed to brochures and portfolios. The work was mainly on newspaper ads, which used mostly limited to offset printing method. We must not forget that technology designers airbrush provided with the use of graduated colors, to create three-dimensionalEffects for certain projects, although the number of people this has been limited.
1980-1987 Architectural design was done by specialists in art, and as the first graduates of the College of Arts at the University Yarmuok and similar structures. Until the late eighties, the Linotype machine was a tool used to be published in newspapers to prepare the text for the layout and add the desired pages, in addition to advertising. Some PublishingHouses have Graphic Design, which has also acquired, these systems ensure high quality production of books and magazines for such. Linotype is designed to prepare the design of brochures and promotional material they may not be. Over time, Linotype was used by this method, including postcards, posters and flyers for the production of other materials.
The design and printing have been operating the computer to be an effectiveWay to improve productivity. In 1988 with the arrival of the first draft of Apple Macintosh computers, the number of employees with respect to increases in performance and advanced stages of prepress, such as film and separation. However, he found the cost of computers, that use was still limited. The production of personal computers in competition with Apple Macintosh as well as the ease may be treated with the film through its programs, has a huge increase, The number of professionals interested in graphic design. This was evident by the growth of the number of agencies, design offices, publishing houses and service centers.
Personal computers affect the technical and artistic production. Some plants were able to develop their basic skills and the recruitment of experienced designers and their development through the organization of training courses. These highly qualified individuals reached high standards ofWork inside and outside Jordan, and could compete with others in the Arab region and gained a market share of these markets, produces numerous publications. Jordanian specialists have become serious competitors against other Arab countries, the pressure and had monopolized the field of design. Jordan has developed land so it can meet the demand for design and printing inside. Jordan has become a magnet for many publishers in the Arab region. ManyOrganizations of production and publication could be up to the latest technology plans. There are sufficient indications that it will continue to evolve, with modern production facilities and then ensure there are enough experts in place who continue to work to produce the highest quality.
The pace of technological development has made it necessary that the academic institutions in the Jordanian market with professionals who can work at highRequired standards. These institutions must continually adapt to technological progress, and with the support of scientists in their efforts to improve the artistic, scientific and technological aspects of production and publication. The reports should also be cooperation between academic institutions and management will be strengthened to provide mutual benefits of improving standards, with the ultimate aim of keeping with local and international developments.
Theeasiest way to shaping the country judge the quality and pressure in one of the newspapers, magazines and books published by. Television also provides a showcase for visual communication with advertising for local production. The printing speed of development has required excessive graphic design and designers themselves designers constantly update their training to date to maintain the new technology. This enables them to be first in line to improveThe quality and creativity in all areas of production.
The advantages and disadvantages associated with areas of graphic design
In the discussion of development organizations are involved in the production and Jordan, is easy to get overwhelmed by the variety and richness of them. These organizations of market saturation. One reason the number of organizations is the variety of output formats, each of which has its own structure. Computerisationhas made many workers jobless.
sources of production can be divided;
– Design
– Commercial printing
– Publishers
– Pre-press service centers
– Computer software training centers
These are organizations where people often look for graphic designers, even though most of them are not academically trained staff who specialize in graphic design. Many of people who have chosen to specialize in them, of course. Some of them specialized because the profession does not require a large capital investment, others because they had specialized knowledge of the tools used. Most seem to be specialized, because they get the status in their community.
Although there are many organizations, graphics, workers and owners of these plants is often a lack of awareness in the professional world> Graphic design concepts, as the subject will not be investigated. Jobs for graduates began to develop only after 2000 when some organizations recognized the need for such professionals and academic institutions have been able to produce professionals of this standard. The graphic impression of graduates has changed, so that more companies not abroad, the choice of graduate study. Farms have noted the high designproducts, skills and produce quality graduates trained to be influenced by their skills and their ability to use the full range of equipment design and printing. Without this structured training program that was experienced by Hap-Hazard training was acquired in the workplace.
A weakness of this production is that the drawings are not always sure how you use the latest techniques. Ask for advice often, and prefer to work in their comfort Areas, failing to care for producing drafts or effort would take a long time. Graduates are much more comfortable with change and are ready to develop new skills. There are few professionals, but are invaluable for the development of graphics through the training of others and develop their own technical and professional skills. These people also have video monitors the pace of development in the fields of printing andDesign>.
Many experts have agreed to fund the high quality of work they produce. This is not possible without effective, aware and educated body of people who have scientific knowledge and creative, and not imitate the work of others possible.
The growing gap between academia and designer art director or creative employers and managers are often not understood the role of graphic designers. In industry, thePriority by some designers and agencies have the profitability regardless of the quality of results.
The first problem is that some of the creative art directors or managers are not aware of their position, and often the employer is so ignorant of this. the job titles are often arbitrary artistic or creative directors often lack experience and competence.
There is a lack of a common language between designers and academic leaders or employers.This often frustrated designers to create uncertainty and hinder creativity. Such an environment can reduce the effort to create a "designer and beyond the status of creative thinking had been taught and the university.
Adequacy of working
Graphic Designer jobs is different from other sectors to be one of the most creative, working with information technology and visual communication. It 'also to makewith the economy, credibility and capacity needed to achieve the creative work. The skills and talents are essential for this.
A chart is not only an artist but also a technical hand and is able to use software techniques to manage the project. His strategy was to do to communicate with the public to ensure effective promotion and display. Its aim is to bring clarity and should be able to do this from information onThe techniques available to him. The objective is to design, data link and used to be, in order to understand this need to develop and could only software. He texts to understand all the innovations and design methods.
The design industry requires professionals to have information on which his experience to select the location and classification, and to create connections between related items. However, this will not be enough if they can interpret and transform thesein certain forms. It 'also important to understand the vocabulary of language, sound and music, as are the most important communication tools. Furthermore, the designer must understand how to use the software, proprietary design to write text, create drawings, cartoons, and websites. The designer should know the project, timing, transition, rhythm and visual presentation.
The potential of the sector should be implemented by designKnowledge of theories and techniques needed to improve communication with the public and enhance design proposals and understand the expectations reflected in the design process, study and research.
There are much differences in the training of staff in the field of design. It 'important to the academic distinction between artisan and designer. The Graphic Designer is a complete spiritual and cultural unity, which is detecteddramatic theory, linguistic theory, visual rhetoric and the cultural history of art, literature, science, technology and industry and humanity. You can not isolate itself from developments in theories of communication, information development and management and critical. In addition to the added value of the finished product, all methods and tools used in the production and improvement of the publication must be included. You must understand the design of the stadium before, andProcess must include the pressure and its impact on design.
The market is crowded with people working in graphic design. The greater use of graphic design in many areas of work, the widespread use of computers and the availability of basic software packages, there is a role for people with no graphic design prior knowledge. The term graphic design is not yet fully understoodby some employers and trade in industrial companies and organizations that provide graphic design services.
I do not doubt the potential of the professional sector, but this is the reality of graphic design. It should be noted that its market is now well-qualified people to take a high status positions in Jordan, demonstrates his experience and his ability to plan, show the highest levels of graphics.
The size of the market and peopleWorking in graphic design
There are more than five hundred companies in graphic design. There are many who are not classified as an agency, center or office, because they have found their niche. Therefore, these classifications are not applied in a reasonable way to Jordan.
The industry is large compared to the market. The creation of new graphic design organizations in 1999 at its peak. Since then somefall, while others have expanded. Some have stagnated or changed management, while others have introduced.
A quick look at the design sector shows that 85% of those who can be classified in the sector;
– Computer Science graduates
– Architecture Alumni
- Interior design graduates
– Graduates in "Computer and Fine Arts from community colleges
– Fine Arts graduates (both graphic designSpecialists and non-specialist)
– The graduates of design courses run computer centers
– Unemployed persons who are interested in computer
University students in graphic design play an important role, because;
– Universities are producing graphic designer with a different view of the above.
– DOA run by people who understand the graphics will be better able to develop projectsSkills and adapt to future
I'm worried for students studying graphic design at the university, but do not try to improve the rate of innovation and creativity to improve. This applies whether he is employable.
with academic and scientific problems because students will have some good employers need to manufacture, students are able to rapidly form the ideas, design appropriate programs for his ideas and the situation. MoreOrganizations are not useful for academic planners. These are the push-pull level in the field of graphic design, design that reflects the degree of awareness of the concepts and functions of the graph.
The market will absorb all graduates. This depends on the development of visual communication through graphic design methods. This requires the presence of professionals able to meet the needs of Market. Places incentives for educational institutions, the project plan with them for the graphic design-driven market.
The academic world of graphic design
The emergence of academic institutions, the art began to specialize in at Yarmouk University, where the first department of art and music in 1980, set-up. This was in 2001, a faculty, teaching, theater, design (industrial, domestic and> Chart), visual art and music. The university awards bachelor's degrees. It 'started in 2001 at the height of the computer revolution in the design sector in Jordan. In 1991 teaching began as an independent graphics specialist at the Department of Arts at the University of Applied Sciences. This was followed by Ahiya University of Amman, Petra University, Philadelphia University, AlZaytouneh University, the University of Jordan, and after Israh University.
In addition to universities, over time it became popular as a profession of graphic design and a profitable, community colleges began teaching graphic design. These include the Al-Quds College, Grenada College, University College Middle College and Princess Alya .
The work of universities, colleges, Bachelor's degrees awarded such that two years is to grant diplomas, since both produce students with a certificate> Graphic design. But in reality, in which technical skills and creativity are concerned, there are differences. The differences are in the programs of study and understanding of the production process, product identity, knowledge of software and design innovation.
There is a likelihood of confusion between graphic design and graphic arts. These differences make students, especially when it comes to employment. He is judged both for its creativity andThe innovation in producing new ideas and his ability to use technology to tools, which affects the computer today, the most important graphic design.
The reason for these differences is apparent when one looks at the number of workers in the market and where they studied. During the period that produced the largest number of graduates who were products of the highest quality of graduates from prestigious institutions and were recruited from the most successful companies.
A Distinction between technicians and designers. This is because some academic institutions to focus on software technology and the practical aspects of the project, while others develop the skills, knowledge and know-how to connect ideas to the social and psychological theories include qualitative studies and design curricula.
The reasons are;
– The lack of academic experts specializing in graphics> Design and the poor quality of some teachers.
– The lack of an adequate study of plans to create graphs
– The lack of a system of identification of the role of universities in teaching graphic design
– The lack of evidence of admission for graphics courses, unlike specialized art courses
– Lack of links with the outside world except through books.
– SomeUniversities and schools do not understand the concept of graphic design in an industrial context.
– Establish Finding the lack of official government support for a path is a core curriculum for the courses.
I taught in the art departments of universities and a number have enjoyed many diploma. This gave me the opportunity to learn about the theory of graphic design, standards of students and showedthe need for appropriate curricula. There is a lack of competitiveness should be to improve educational standards, and arbitrary application of teaching methods. clear objectives can be achieved, but often leads to error with the proper education, which are not achieved.
Developing and improving the graphic design industry, skilled workers and competent. Workers will not be able to respond to changes in technology, if they have aformal academic training. To achieve this development, it is important that students are as specialists in graphic design.
Completion
It is a requirement for field Jordanian academic and professional fields to check their experiences and identify their strengths and weaknesses. This is used by them deserves to be a strategy capable of graphic design position over it.
This is aState intervention to provide a condition of Arena, where graphic-design graphic-designer specialists can discuss many of the concepts that will help to entrepreneurs and managers use the best know how to do it.
And teaching graphic design universities and colleges, the Community must support the needs of the market for designers and craftsmen of the new specification, reducing the need to be submitted tounemployment.There is the need for a professional graphic design support to provide coordination and technical education and training to establish contacts with the outside world. It 'important to hold seminars and conferences to strengthen the competence of teachers, designers and students should take place with the support of international institutions that are respected in this field.
It 'also important to maintain national andinternational competitions to promote creativity and innovation. This is a competitive environment in graphic design can create to thrive.
Finally, it is important arena creating a national identity in graphic design, that cement its international position a.
Chailit